Meltwater Named a Leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment
Meltwater was named a Leader among 14 influencer marketing vendors supporting large enterprises. SAN FRANCISCO, Nov. 17, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, has been named a Leader in the IDC MarketScape: Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment (doc #US53601825, November 2025). The IDC MarketScape evaluated vendors for capabilities, strategic vision, customer experience, scalability, and sustained innovation. “We believe being named a Leader in the IDC MarketScape underscores Meltwater’s commitment to empowering global brands with best-in-class influencer marketing tools,” said Chris Hackney, Chief Product Officer at Meltwater. “Enterprises today demand platforms