Truecaller Unveils ROI of Trust – its First, Complete Measurement Suite to Track Attention, Trust, Confidence and Advertising Impact at Scale.
NAIROBI, KENYA – NewsVoir – 13 November 2025 – Truecaller, the global communications leader in caller identification and spam blocking with 450 million active users worldwide, today announced the launch of its comprehensive Advertising Effectiveness Measurement Suite aptly named – ROI of Trust. The new solution helps brands evaluate and quantify advertising impact across attention, trust, and confidence. Truecaller launches its Advertising Measurement Suite ROI of Trust: Bridging the Measurement Gap Truecaller’s measurement framework evaluates what truly drives outcomes – whether brand messages capture attention, inspire trust, and translate belief into confidence to act. Built on the Truecaller Trust and